Education
Ph.D. (Majored in Business Administration), Xi'an Jiaotong University, Sept 2015 - March 2021.
B.S. (Majored in Business Administration), Lanzhou University, Sept 2011 - Jul 2015.
Overseas Visiting and Training
University of Alabama at Birmingham, Visiting Research, 2017-2019
Sungkyunkwan University, Visiting Student, 2014
Courses Taught （2019-2023）
Undergraduate： Management of Innovation and Entrepreneurship, Entrepreneurship Management
Graduate: Entrepreneurship Management, Research Methods and Academic Writing, Business Ethics & Enterprise Social Responsibility
Work Experiences
May 2021- Present: Assistant Professor, Department of Business Administration, Huazhong University of Science and Technology (HUST)
Research Interests
Entrepreneurship, Innovation Management, Marketing Strategy in Emerging Markets
Representative Research Projects
Intrapreneuership or independent entrepreneurship? Research on the impacts of entrepreneurial type on well-being (No. 72202080), The Natural National Science Foundation of China
Representative Research Papers
1. Liu Jinxin, Sheng Shibin, Shu Chengli*, & Zhao Mengli. (2021). R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives. Industrial Marketing Management, 92, 111-121.
2. Zhao Mengli, Liu Jinxin*, & Shu Chengli. (2021). Pursuing sustainable development through green entrepreneurship: An institutional perspective. Business Strategy and the Environment, 30(8), 4281-4296.
3. Zhao Mengli, Yang Jianjun, Shu Chengli*, & Liu Jinxin. (2021). Sustainability orientation, the adoption of 3D printing technologies, and new product performance: A cross-institutional study of American and Indian firms. Technovation, 101, 102197.
4. Shu Chengli*, Liu Jinxin, Zhao Mengli, & Davidsson Per. (2020). Proactive environmental strategy and firm performance: The moderating role of corporate venturing. International Small Business Journal, 38(7), 654-676.
5. Zhang Yong, Liu Jinxin*, & Sheng Shibin. (2020). Strategic orientations and participation intentions for technical standardisation. Technology Analysis & Strategic Management, 32(8), 881-894.
6. Shu Chengli*, Zhao Mengli, Liu Jinxin, & Lindsay Wendy (2020). Why firms go green and how green impacts financial and innovation performance differently: An awareness-motivation-capability perspective. Asia Pacific Journal of Management, 37(3), 795-821.
7. Yao Qiong, Liu Jinxin*, Sheng Shibin, & Fang Heng. (2019). Does eco-innovation lift firm value? The contingent role of institutions in emerging markets. Journal of Business & Industrial Marketing, 34(8), 1763-1778.
