I do not accept international master and Ph.D. candidates anymore.
Education Background
B.S.(Majored in Textile Engineering), Wuhan Textile University
M.S.(Majored in Enterprise Management), Wuhan University
Ph.D.(Majored in Marketing), Wuhan University
Overseas Visiting and Training
Visiting Scholar, Louisiana State University, USA, Aug 2011-Jan 2012
Visiting Scholar, Emory University, USA, Feb. 2012-Jul 2012
Visiting Scholar, University of Cambridge, UK, Mar 2022-Sept 2022
Courses Taught
Marketing Engineering, Internet and Marketing Innovation, Marketing Management.
Work Experience
Sept 2003-Mar 2006, School of Management, Fudan University, Postdoctoral
Apr 2006-now, School of Management, Huazhong University of Science and Technology, Associate Professor, Professor
Consulting (Training) Activities
provided management training and consulting services for middle and senior executives from multiple enterprises and institutions, including China National Petroleum Corporation and Wuhan Yellow Tower Tobacco Group.
Research Interests
1. Social media marketing: focuses on social media influencers, virtual digital humans and digital advertising, information flow advertising, privacy issues in private domain marketing, cutting-edge methods, tools, and performance evaluations for customer relationship management
2. Social responsibility marketing: focuses on corporate social responsibility marketing strategies, ESG information disclosure, service failures, and service remediation strategies
3. Artificial intelligence marketing: focusing on human-computer interaction interface design, and the application of artificial intelligence in consumer education
Research projects (as PI)
1. The Impact of Social Media In-feed Advertising Design on Customer Engagement: A study based on Eye-tracking Experiments, National Natural Science Foundation International (Regional) Cooperation and Exchange Project No.72211540011.
2. The impact of the nativeness of social media In-feed advertising on customer brand engagement, National Natural Science Foundation, General Project No.71972078.
3. Research on the influencing factors and models of firm’s marketing ethics decision-making in China’s immature market, General Project of the National Natural Science Foundation No.70472020.
4. Research on the motivation, obstacles, and incentive mechanisms of socially responsible consumption, General Project of the Humanities and Social Science Fund of the Ministry of Education No.09YJA630042.
5. Research on the determinants and models influencing ethical decision Making in Marketing, China Postdoctoral Science Foundation No.20040350471.
International Journal Publications
1. Jun Yan, Jingjing Pan*, Zhen Li, Yaping Chang. Promoting eco-friendly advertising on social media: the fit between appeals and tie strength, International Journal of Advertising, 2024,43(1):202-230, DOI: 10.1080/02650487.2023.2243732 (SSCI)
2. Jun Yan, Ihtesham Ali*, Rizwan Ali and Yaping Chang*. The Power of Affection: Exploring the Key Drivers of Customer Loyalty in Virtual Reality-Enabled Services, Frontiers in Psychology, April 2022, Vol.13, Doi:10.3389/fpsyg.2022.850896(SSCI)
3. Biao Gao, Zhen Li*, and Jun Yan. The Influence of Social Commerce on Eco-friendly Consumer Behavior: Technological and Social Roles, Journal of Consumer Behavior, 2022, 21 (4) : 653-672 (SSCI)
4. Sharma, Amalesh, V. Kumar, Yan, Jun* (Corresponding Author), Borah, S Bikash, Adhikary, Anirban, Understanding the Structural Characteristics of a firm'swhole buyer-supplier network and its impact on International Business Performance, Journal of International Business Studies. 2019,50(3), 365–392 (SSCI, UTD24)
5. Yaping Chang, You Li, Jun Yan and V. Kumar. Getting More Likes: The Impact of Narrative Person and Brand Image on Customer brand Interactions. Journal of the Academy of Marketing Science, 47(6)1027-1045. (SSCI, FT50)
6. Ibrahim A. Alghwai, Jun Yan*, C. Wei. Professional of Interactive: CEOs’Image Strategies in the Microblogging Context, Computers in Human Behavior, 2014(41):184-189 (SSCI)
7. Jun Yan, Qiuling She, Developing A Trichotomy Model to Measure Socially Responsible Behaviour in China, International Journal of Market Research, 2011,53(2):253-274（SSCI）
8. Jin-Feng Wu, Ya Ping Chang, Jun Yan, De-Lin Hou Online product category and pricing strategies of land-based retailers. Internet Research. Jan 2019, 29 (1):245-270. (SSCI)
9. Xuebing Dong, Yaping Chang, Yawei Wang, Jun Yan, Understanding Usage of Internet of Things (LOT) System in China: Cognitive Experience and Affect Experience as Moderator, Information Technology & People, 2017, 30(1):117-138 (SSCI)
10. Vilasini De Silva, Jun Yan, Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market, International Journal of Marketing Studies, 2016, 8(3):129-144
11. Yaping Chang, Jun Yan, Jing Luo. Online In-Game Advertising Effect: Examining the Influence of Match Between Games and Advertising, Journal of Interactive Advertising, 2010, 11(1):63-73
12. Yaping Chang, Yan Jun. Benz Car Destroyed in China-A Case of Cross-Cultural Marketing. Journal of Euro-marketing. 2002,12 (2): 71-87 (EBSCO)
Chinese Journal Publications
13. Yan Jun, Pan Jingjing, Zhang Mengting, the impact of inconsistent symbolic value reviews on purchase intention in live streaming e-commerce Soft Science 2023, 37 (11): 131-137, DOI: 10.12956/j.ss.1001. -8409.2023.11.18
14. Chang Yaping, Xiao Wanfu, Yan Jun* , Qiu Yuanyuan, and Fu Jie. Research on the Impact of Service Quality on Stage Trust in C2C Environment. Journal of Management, 2014,11 (08): 1215-1223
15. Jun Yan, Shaolong Hu, Yaping Chang. An Empirical Study on the Impact of Service Recovery on Customer Loyalty in Network Environment. Chinese Journal of Management. 2013, 10 (10), 1512-1519 (in Chinese)
16. Jun Yan, Yinbo Jiang, Yaping Chang. Relationship Between Motives and Behavior of eWord-of-Mouth. Management Review, 2011, 23(12):84-91 (in Chinese)
17. Jun Yan, Xin He. An Empirical Study on The Motives of Do-It-Yourself (DIY) Consumers. Economic Management Journal, 2010, 32(8):99-105(in Chinese)
18. Jun Yan, Qiuling She. Exploring the Psychological Mechanism of Consumer Boycotting: Using Grounded Theory. Journal of Marketing Science, 2010.6(2):98-110(in Chinese)
19. Jun Yan, Qiuling She. A Measurement of Socially Responsible Consumer Behavior, Journal of Management science. 2009,22(02):73-82(in Chinese)
20. Jun Yan, Lirui Chen. Determinants of Marketing Manager’s Ethical Sensitivity in a Transitional Economy: A perspective of Individual Cultural Character. Chinese Journal of Management. 2009,6(10),1399-1406(in Chinese)
21. Jun Yan, Lirui Chen, An Appraisal Model of Marketing Ethical Quality of Online Dealers. Chinese Journal of Management, 2008,5(6) 871-886(in Chinese)
22. Jun Yan. Western Business Ethics Decision: Theory and Model. Productivity Research, 2005 (08):167-169 (in Chinese)
23. Jun Yan. A model of Cross-Cultural Business Ethical Decision-Making Based on the Social Contract Theory. Zhejiang Social Science, 2005(01):205-208(in Chinese)
24. Jun Yan, Xiongwen Lu. Research on Human Resource Management of Japanese Firms in China. Economic Management Journal, 2005, (15):80-84(in Chinese)
25. Jun Yan, Ping Tao. Systematic Countermeasures in Promoting Business Ethics. Contemporary Finance, 2003(01):103-105(in Chinese)
26. Jun Yan. Pay Attention to the Practical Significance of Ethics Construction to Enterprises. Jiangsu Commercial Forum, 2003 (02):83-84 (in Chinese)
27. Jun Yan. Determinants of Green Consumption Behavior and Marketing Implications. Journal of Beijing University of Industrial and Commercial, 2003(02):56-58(in Chinese)
28. Jun Yan. The Internal Marketing of Service Enterprises. Commercial Research, 2003(14):39-40(in Chinese).
Chapters and Books
Chang Yaping, Yan Jun. Code of Ethics, China Economic Publishing House, 2005
Grants and Awards
Supervisor of the Excellent Undergraduate Thesis Award, by Hubei Provincial Department of Education, 2011
Second Prize of Teaching Quality, by Huazhong University of Science and Technology, 2013
Third Prize of Hubei Province Higher Education Teaching Achievement, by Hubei Provincial People's Government, 2015
Main Academic Positions
Board member of the Business Ethics Professional Committee, the China Management Modernization Research Association, 2022-2025
Council member of the Marketing Professional Committee, the China Management Modernization Research Association, 2016-2020
Council member of the Marketing Association for Universities of Hubei Province, 2014-2016
