Education
2005-2009: Bachelor of Economics, School of Economics, Renmin University of China
2009-2011: Master of Economics, School of Economics, Renmin University of China
2011-2012: MSc in Management Strategy, School of Management, London School of Economics and Political Science
2013-2018: PhD in Management Strategy, HKU Business School, The University of Hong Kong
Courses Taught（2019-2023）
Undergraduate students: Principles of Marketing, Service Marketing and Management, Strategic Business Management
Master students: Service Marketing Theory and Practice (English)
PhD students: Strategic Management Theory
Research Interests
Inter-firm relationship governance, digital transformation, innovation strategy
Representative Research Projects
1. Chair: National Natural Science Foundation of China Youth Project, 72002078, “Dynamic impact of fairness perception differences on supply chain cooperative innovation performance and its mechanism research”, 2021/01-2023/12
2. Chair: University Independent Innovation Research Fund Project, “Theoretical and empirical research on trust asymmetry in cross-cultural transactions”, 2019/01-2021/12
3. Participate: National Natural Science Foundation of China Key Project, 72232003, “Theoretical and practical research on intelligent marketing and governance”, 2023-01-01 to 2027-12-31
Representative Research Papers
（* denotes corresponding author）
1. Chi Zhang, Dirk Moosmayer, Mengyang Wang*, Marc Ohana (2024), “Managing Chinese suppliers’ sustainability performance: The double-edged role of guanxi governance”, Industrial Marketing Management, 118, 189-199.
2. Mengyang Wang, Kevin Zheng Zhou, Xuan Bai, Jiaxuan Li (2024), “Trust asymmetry and changes in supplier opportunism: An institutional contingency view,” Journal of Business Research, available online 26 January 2024.
3. Ziyu Zhao, Mengyang Wang*, and Qiyuan Zhang (2023), “The double-edged sword effect of government-initiated CSR on organizational profitability: Moderating roles of slack resources and competition intensity,” Asia Pacific Journal of Management, online, https://doi.org/10.1007/s10490-023-09905-5.
4. Qiyuan Zhang, Mengyang Wang*, and Ziyu Zhao (2023), “Tie strength, tie brokerage and buyer-supplier co-exploration: A novelty-action trade-off,” International Journal of Logistics Management, 34 (5), 1276-1300.
5. Qiyuan Zhang, Mengyang Wang*, and Ziyu Zhao (2022), “Does asset specificity lead to value expropriation or value creation? An institutional view,” International Journal of Physical Distribution & Logistics Management, 52 (9/10), 813-833.
6. Mengyang Wang, Shibin Sheng, Kevin Zheng Zhou (2022), “Fairness asymmetry, changes in mutual trust, and supplier performance in buyer-supplier exchanges in China: A dyadic view,” Industrial Marketing Management, 106, 14-30.
7. Mengyang Wang, Qiyuan Zhang, and Kevin Zheng Zhou (2020), “The origins of trust asymmetry in international relationships: An institutional view,” Journal of International Marketing, 28(2), 81-101.
8. Mengyang Wang, and Kevin Zheng Zhou (2017), “The dyadic governance: Joint trust, trust asymmetry, and exchange performance,” Academy of Management, Atlanta, U.S., Best Paper Proceedings, BPS Division, 2017 Academy of Management Annual Meeting.
9. Mengyang Wang, Qiyuan Zhang, Yonggui Wang, and Shibin Sheng (2016), “Governing local supplier opportunism in China: Moderating role of institutional forces,” Journal of Operations Management (UT-Dallas 24 top journals), 46, 84-94.
Representative Grants and Awards
1. Huazhong Excellence Scholar, Huazhong University of Science and Technology
2. Outstanding Doctoral Paper Award in 2023 China Marketing International Conference, Outstanding Paper Award in 2023 International Symposium on Corporate Social Responsibility, Grand Prize and First Prize in 2023/2022 Hubei Marketing Academy Annual Conference, etc.
3. 2023 Advanced Individual in International Exchange and Co-operation, Huazhong University of Science and Technology
4. 2022-2023 Academic Year Outstanding Class Mentor, Huazhong University of Science and Technology
5. Best Paper Proceedings, BPS Division, Academy of Management Annual Meeting, 2017
