Education
Postdoctoral Fellow: Postdoctoral Research Station of Theoretical Economics, School of Economics, Huazhong University of Science and Technology (2006-2008)
Ph.D.: Business Administration, School of Management, Huazhong University of Science and Technology (2001-2005)
M.S.：Western Economics, School of Economics, Huazhong University of Science and Technology (1996-1998)
B.S.：International Trade, School of Economics and Management, Huazhong University of Science and Technology (1991-1995)
Work Experience
1999-2006, Lecturer of Marketing, Management School, HUST
2006-2011, Associate Professor of Marketing, Management School, HUST
2011-now, Professor of Marketing, Management School, HUST
Overseas Visiting and Training
2006.12-2007.12 Visiting Scholar, University of Toronto, Canada
Courses Taught
"Marketing Management", "Marketing Research", "International Trade"
Research Interests
Industrial marketing; Digital marketing
Representative Research Projects
1. National Natural Science Foundation of China Youth Project, "Research on the Antecedent Variables and Performance Results of Market Orientation of Export Enterprises" (2005-2007)
2. National Natural Science Foundation of China, "Research on the Relationship between Market Orientation, Organizational Innovation, Organizational Learning and Export Performance of Small and Medium-sized Export Enterprises" (2009-2011, No. 70872036)
3. National Natural Science Foundation of China, "Study on the Relationship among Resource Interaction, Value Co-creation and Brand Performance in the Context of Industrial Services" (2013-2016, No. 71272125)
4. National Natural Science Foundation of China, "Study on the Relationship among Business Network Characteristics, Value Appropriation and Customer Relationship Performance in the Context of Industrial Marketing" (2017-2020, No. 71672068)
5. National Natural Science Foundation of China, "Research on the Impact of Multiple Network Features on Sales Performance of Cross-functional Teams in B2B Complex Sales " (2021-2024; No. 72072064)
Representative Research Papers
1. Bei Ma, Jing Zhang(*). How to leverage relational gatekeepers to improve sales performance: Moderating effects of gatekeeper-salesperson Guanxi and gatekeeper-buyer Guanxi. Industrial Marketing Management, 2022, 107: 108–119.
2. Bei M，Jing Zhang(*). Tie strength, organizational resilience and enterprise crisis management: An empirical study in pandemic time. International Journal of Disaster Risk Reduction, 2022, 81:103240.
3. Jing Zhang (*)，Linghua Zhang. Value drivers of government issued mobile coupons usage. Industrial Management & Data Systems. 2022, 122(3): 702-728.
4. Bei Ma，Jing Zhang(*). Are overqualified individuals hiding knowledge: the mediating role of negative emotion state. Journal of Knowledge Management, 2022, 26(3): 506-527.
5. Ya Zhang, Jing Zhang(*)，The role of psychological contract violation in shaping spurious loyalty. Marketing Intelligence & Planning, 2021, 39(6): 792-808.
6. Ya Zhang, Jing Zhang(*), and Kongkidakarn Sakulsinlapakorn. Love becomes hate? Or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure. Journal of Product & Brand Management, 2021, 30(3): 415–432.
7. Jing Zhang(*), Zhang Ya, Du Mingfei. The impact of relative governance on B2B firms’ value appropriation from industrial buyer–seller relationships: empirical evidence from China. Journal of Business & Industrial Marketing, 2021, 36(1): 230–243.
8. Gilal Naeem Gul (*), Faheem Gul Gilal, Jing Zhang, Rukhsana Gul Gilal, Zhenxing Gong, and Waseem Gul Gilal. The role of endorsers in bringing defunct brands back to life: theory and evidence. The Journal of Product & Brand Management, 2021, 30(5): 671-690
9. Gilal Naeem Gul (*), Jing Zhang, Faheem Gul Gilal, and Rukhsana Gul Gilal. Bygone days and memories: The effects of nostalgic ads on consumer brand resurrection movements. Journal of Brand Management, 2020, 27 (2): 160-180.
10. Chengchen Liu, Ya Zhang, and Jing Zhang(*). The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention. The Journal of Product & Brand Management, 2020, 29 (6): 783-801
11. Jing Zhang (*)，Du Mingfei. Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands. Journal of Business & Industrial Marketing, 2020, 35 (4): 721-740.
12. Jing Zhang, Miao Zhu(*). When can B2B firms improve product innovation capability (PIC) through customer participation (CP)? The moderating role of inter-organizational relationships. Journal of Business and Industrial Marketing, 2019, 34(1): 12–23.
13. Jing Zhang (*), Mingfei Du. Appropriating value from industrial buyer-seller relationships by leveraging network capability. Management Decision, 2019, 57(11): 3177-3199.
14. Mingfei Du, Hongzhi Gao, Jing Zhang(*). Toward a guanxi-bases view of structural holes in sales gatekeeping: A qualitative study of sales practices in China. Industrial Marketing Management, 2019, 76, 109-122.
15. Gilal Naeem Gul (*), Jing Zhang, Faheem Gul Gilal. The four model of product design scale development and validation. Journal of Product and Brand Management, 2018, 27(6): 684-700
16. Gilal, Naeem Gul, Jing Zhang(*), and Faheem Gul Gilal. Linking product design to consumer behavior: the moderating role of consumption experience. Psychology Research and Behavior Management, 2018, 11: 169-185
17. Jing Zhang (*), Mingfei Du. The impact of B2B seller’s value appropriation upon customer relationship performance: Empirical evidence from China. Chinese Management Studies, 2018, 12(3): 524~546.
18. Hongzhi Gao(#), Monica Ren, Jing Zhang(*), Sun Ruoyi. Network gatekeeping in SME exporters’ market entry in China. International Marketing Review, 2016, 33(2): 276-297.
19. Jing Zhang (*), Yanxin Jiang, Shabbir Rizwan, Miao Zhu. How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms. Journal of Business and Industrial Marketing, 2016, 31(1): 83~98, SSCI.
20. Jing Zhang (*), Yanxin Jiang, Rizwan Shabbir, Mingfei Du. Building industrial brand equity by leveraging firm capabilities and co-creating value with customers. Industrial Marketing Management, 2015, 51(Nov): 47-58.
21. Jing Zhang (*), Yanxin Jiang, Shabbir Rizwan, Yanling Duan. How perceived institutional pressures impact market orientation: An empirical study of Chinese manufacturing firms. Asia Pacific Journal of Marketing and Logistics, 2015, 27(2): 267~293.
22. Zhang Jing (*), Zhang Ya, Zhu Miao. The relationship between governance discrimination strategies and corporate value acquisition: an empirical study in the B2B context, Nankai Management Review, 2022, 25 (5): 116-126 (in Chinese)
23. Zhang Jing (*), Du Mingfei. The Impact of Network Capability on Supplier Value Appropriation: An Empirical Study of Customer Participation Innovation Projects in B2B Context. Prediction, 2018, 37 (4): 9-16 (in Chinese)
24. Zhang Jing (*), Zhu Miao, Du Mingfei. The impact of customer participation on the marketing innovation capability of B2B enterprises under the regulation of inter organizational relationships. Journal of Management, 2017, 14 (9): 1332-1339 (in Chinese)
25. Zhang Jing (*), Jiang Yanxin. Research on the Impact Mechanism of Brand Orientation on Brand Assets in Industrial Services Firms. Management Review, 2016, 28 (3): 184-195 (in Chinese)
26. Zhang Jing (*), He Shuang, Jiang Yanxin. A Study on the Factors Influencing the Intention to Terminate Business Relationships from the Seller's Perspective in B2B Context. Journal of Management, 2016, 13 (1): 138-147 (in Chinese)
27. Zhang Jing (*), He Yong. A study on the impact of service-oriented logic orientation and resource interaction on value co creation. Research Management, 2014, 35 (1): 115-122 (in Chinese)
28. Zhang Jing (*), Deng Hui. The Key Dimensions of Brand Value Co creation and Its Impact on Customer Perception and Brand Performance: An Empirical Study of Industrial Service Context. Nankai Management Review, 2013, 16 (2): 104~115+160 (in Chinese)
29. Zhang Jing (*), Duan Yanling. Empirical Study on the Impact of Market Oriented Ambidexterity on Product Innovation Performance of Manufacturing Firms. Management World, 2010, (12): 119-130 (in Chinese)
*：Corresponding author
Selected Academic Service
1. Vice president, Marketing Association of Hubei Province
