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  • Yang Yanwu

    Professor

  • Subordinate unit

    Department of Information Management and Data Science

  • Research Interests

    Data-driven decisions, Causal learning and inference, Business prediction, Recommendation, Computational Advertising

  • Telephone

    E-mail

    yangyanwu@hust.edu.cn

Education

Ph.D., École Nationale Supérieure des Arts et Métiers (ENSAM), Sept 2000 - Jul 2003.

M.S., Chinese Academy of Sciences, Sept 2000 - Jun 2003.

B.S., Northwest University, Sept 1996 - Jun 2000.

Courses Taught

Undergraduate：Social Network Analytics, Introduction to Information Management, Management Statistics.

Graduate: Social Networks Theory and Methods.

MBA: Social Network Analysis and Management, Leadership.

Work Experiences

Nov 2013 - Present: Professor, School of Management, Huazhong University of Science and Technology (HUST)

April 2007 - Oct 2013: Associate Professor, Institute of Automation, Chinese Academy of Sciences

Research Interests

Data-driven decisions, Causal learning and inference, Business prediction, Recommendation, Computational Advertising

Representative Research Projects

1. National Natural Science Foundation of China General Project—Omni-channel advertising attribution analysis and optimization strategy，2022-2025

2. National Natural Science Foundation of China General Project —Joint Optimization of Multi-stage Advertising Strategies in Keyword Auctions Advertising，2017-2020

3. National Natural Science Foundation of China General Project —Research on Keyword Optimization in Search Auction，2013-2016

4. National Natural Science Foundation of China General Project —Sponsored Search Advertising Budget Optimization across Markets，2011-2013

Representative Research Papers

1. Yang, Yanwu, Zhang Jun, and Gao, (Lisa) Ting, (2024). How Do Username and Avatar Affect People’s Engagement with Native Advertising on Social Media: From the Self-Disclosure Perspective. Psychology & Marketing, 41(6): 1289-1317.

2. Tsai, S. B., Cheng, X., Yang, Y., Xiong, J., & Zarifis, A. (2024). The social-technological ways to develop digital entrepreneurship: Targeting value creation and value capture. Information Processing & Management, 61(1): 103568.

3. Goh, Tiong-Thye, Dai, Xin, and Yanwu Yang. (2023). Benchmarking ChatGPT for Prototyping Theories: Experimental Studies Using the Technology Acceptance Model. BenchCouncil Transactions on Benchmarks, Standards and Evaluations 3(4): 100153.

4. Lin, Shuran, Chunjie Zhang, and Yanwu Yang. (2023). A pluggable single-image super-resolution algorithm based on second-order gradient loss. BenchCouncil Transactions on Benchmarks, Standards and Evaluations 3(4): 100148.

5. Yang, Yanwu, Zhang, Chunjie, Zhao, Kang, & Wang, Qian, (2023). The shifting role of information processing and management in interdiscipline development: From a collection of tools to a crutch? Information Processing and Management, 60(4), 103388.

6. Yang, Yanwu, &Li, Huiran, (2023). Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda. Information Processing and Management, 60(1), 103142.

7. Zhai, Panyu, Yang, Yanwu, & Zhang, Chunjie, (2023). Causality-based CTR prediction using graph neural networks. Information Processing & Management, 60(1), 103137. (Corresponding author)

8. Xu, C., Zhang, C., Yang, Y., Yang, H., Bo, Y., Li, D., & Zhang, R. (2023). Accelerate adversarial training with loss guided propagation for robust image classification. Information Processing & Management, 60(1), 103143.

9. Tang, Y., Wang, W., Yang, Y., Zhang, C., & Liu, J. (2023). Anchor-free temporal action localization via Progressive Boundary-aware Boosting. Information Processing & Management, 60(1), 103141.

10. Yang, Yanwu, Feng, Baozhu, Salminen, Joni, and Jansen, Jim Bernard, (2022). Optimal Advertising for a Generalized Vidale-Wolfe Response Model. Electronic Commerce Research, 22(4): 1275–1305

11. Yang, Yanwu, Zhao, Kang, Zeng, Daniel, and Jansen, Jim Bernard, (2022). Time-varying Effects of Search Engine Advertising on Sales--An Empirical Investigation in E-Commerce. Decision Support Systems, 163, 113843.

12. Yang, Yanwu and Zhai, Panyu, (2022). Click-through rate prediction in online advertising: a literature review. Information Processing & Management, 59(2): 102853.

13. Li, Huiran, & Yang, Yanwu*, (2022). Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching. Electronic Commerce Research and Applications, 56, 101209. (Corresponding author)

14. Yang, Yanwu and Gao, (Lisa) Ting, (2021). The path to people’s responses to native advertising in social media: A perspective of self-presentational desire. Information & Management, 58(3): 103441.

15. Zeng, Daniel, Liu, Yong, Yan, Ping, & Yang, Yanwu*, (2021). Location-Aware Real-time Recommender Systems for Brick-and-Mortar Retailers. INFORMS Journal on Computing, 33(4), 1608-1623. (Corresponding author) (管理顶级UTD-24)

16. Yang, Yanwu, Feng, Baozhu, Zeng, Daniel, (2021). Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth. IEEE Intelligent Systems, 36(5), 69-79.

17. Li, Huiran, & Yang, Yanwu*, (2020). Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments. International Journal of Electronic Commerce, Vol. 24, No. 1, pp. 107-129, Spring 2020. (Corresponding author)

18. Nie, H., Yang, Y.*, & Zeng, D., (2019). Keyword Generation for Sponsored Search Advertising: Balancing Coverage and Relevance. IEEE Intelligent Systems, 34(5), 14 - 24. (Corresponding author)

19. Yang, Y., Jansen, B. J., Yang, Y. C., Guo, X., & Zeng, D., (2019). Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. IEEE Intelligent Systems, 34(1), 32 - 42.

20. Yang, Y., Li, X., Zeng, D., & Jansen, B. J., (2018). Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study, Internet Research, 28(4), 1079-1102.

21. Yang, Y., Yang, Y. C., Jansen, B. J., & Lalmas, M. (2017). Computational Advertising: A Paradigm Shift for Advertising and Marketing?. IEEE Intelligent Systems, 32(3), 3-6.

22. Zeng, F., Tao, R., Yang, Y.*, & Xie, T. (2017). How social communications influence advertising perception and response in online communities?. Frontiers in psychology, 8, 1349. (Corresponding author)

23. Ortiz-Cordova, A., Yang, Y. and Jansen, B. J. (2015) External to Internal Search: Associating Searching on Search Engines with Searching on Sites, Information Processing & Management, 2015, 51(5): 718-736.

24. Yang, Y., Zeng, D., Yang, Y., & Zhang, J. (2015). Optimal budget allocation across search advertising markets. INFORMS Journal on Computing, 27(2), 285-300. (管理顶级UTD-24)

25. Qi, J., Z. Chao, Y. Yang, (2014) Recommendations based on Social Relationships in Mobile Services, Systems Research and Behavioral Science, Vol. 31, No. 3, pp. 424–436, May/June 2014.

26. Yang, Y., R. Qin, B.J. Jansen, J. Zhang, D. Zeng, (2014) Budget Planning for Coupled Campaigns in Sponsored Search Auctions, International Journal of Electronic Commerce, Vol. 18, No. 3, pp. 39–66, Spring 2014.

27. Zhang, J., Y. Yang*, X. Li, R. Qin, D. Zeng, (2014) Dynamic Dual Adjustment of Daily Budgets and Bids in Search Auctions, Decision Support Systems, 57: 105-114, January 2014. (Corresponding author)

28. Yang, Y., J. Zhang, R. Qin, J. Li, B. Liu, Z. Liu (2013). Budget Optimization Strategies in Uncertain Environments of Search Auctions: A Preliminary Investigation. IEEE Transactions on Services Computing, 6 (2): 168-176, April-June 2013. (SCI)

29. Yang, Y., J. Zhang, R. Qin, J. Li, F. Wang, W. Qi (2012). A Budget optimization framework for search advertisements across markets, IEEE Transactions on Systems, Man, and Cybernetics. Part A: Systems and Humans, 42(5): 1141-1151 (2012).

30. Yang, Y., Personalized search strategy for spatial information on the Web, IEEE Intelligent Systems, 27(1): 12-20 (2012).

31. Xiarong Li, Daniel D. Zeng, Yong Liu, Yanwu Yang, Click Fraud and the Adverse Effects of Competition, IEEE Intelligent Systems, vol. 26, no. 6, pp. 31-39, Nov./Dec. 2011.

32. Yang, Y., C. Claramunt, M.-A. Aufaure, User-centric Similarity and Proximity Measures for Spatial Personalization, International Journal of Data Warehousing and Mining, 6(2):59-78, 2010.

33. Xia, F., Yang, Y., F. Li, J. Wang, A Closed-Form Reduction of Multi-class Cost-Sensitive Learning to Weighted Multi-class Learning, Pattern Recognition, Vol.42, No.7, 2009:1572-1581.

34. Xia, F., W. Zhang, F. Li and Y. Yang, Ranking with Decision Tree, Knowledge and Information Systems, vol.17, no. 3, pp.381-395, 2008.

35. Xia, F., L. Zhou, Y. Yang and W. Zhang, Ordinal Regression as Multiclass Classification. The Internal Journal of Intelligent Control System, Vol. 12 (3), Sep 2007, 230-238.

36. Yang, Y. and Claramunt, C., 2003, A process-based multi-representation of gradual changes, Journal of Geographical Decision Analysis, 7 (1), 1-13.

Representative Monographs/Textbooks/Cases

1. Budget constraints and optimization in sponsored search auctions, 2013. Academic Press; 1st edition, ISBN-10: 0123970393, ISBN-13: 978-0123970398 Yang, Y., F. Wang.

Selected Academic Service

1. China Journal of Information Systems, Editorial Board

2. Information Systems Frontiers, Coordinating Editor

3. Electronic Commerce Research, Associate Editor

4. Electronic Markets, Editorial Board

5. Information Processing and Management, Editorial Board, Managing Guest editor

6. IEEE Intelligent Systems, Guest Editor

7. Journal of Finance and Data Science, Editorial Board

8. International Conference on Information Systems (2018), Associate Editor

Address: School of Management, Huazhong University of Science and Technology, 1037 Luoyu Road, Wuhan, Hubei Province, China