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  • Gao Yongqiang

    Professor

  • Subordinate unit

    Department of Marketing

  • Research Interests

    Corporate non-market strategy, helping behavior, behavior governance

  • Telephone

    E-mail

    yqgao@hust.edu.cn

Education

Ph.D. (Majored in Management Science and Engineering), HUST, 2001-2004.

Overseas Visiting and Training

Visiting Scholar of Rice University, 2017-2018

Visiting Scholar of HEC Montreal, 2011-2012

Courses Taught

Undergraduate students: Business Ethics

Master students: Enterprise Strategic Management

Research Interests

Corporate non-market strategy, helping behavior, behavior governance

Representative Research Projects

1. Chair: National Social Science Foundation of China Major Project, 22&ZD133, “Social Impact of Commercial Use of AI and Its Governance System”, 2023-2026.

2. Chair: National Natural Science Foundation of China Normal Project, 71772071, “Responding Strategies toward Brand Crisis of Rivals and Its Impact on Customers’ Brand Re-decision”, 2018-2021.

3. Chair: National Natural Science Foundation of China Normal Project, 71372131, “Individual-dominated Helping Behavior and its Underlying Mechanisms When the Charity Is Lack of Trustworthiness”, 2013-2017.

4. Chair: Ministry of Education Humanities and Social Sciences Planning Project, 10YJA630039, “Corporate Philanthropic Competition and Consumer Response: Capability-Responsibility Fitting Perspective”, 2010-2012.

5. Chair: National Social Science Foundation of China Youth Project, 07CZZ023, “Corporate Immoral Political Action: Its Foundation and Governance under the Social Transition”, 2007-2009.

6. Chair: Ministry of Education Humanities and Social Sciences Youth Project, 06JC630011, “The Cross-national Non-market Risks for Chinese Firms under the Going-out Strategy”, 2007-2009.

Representative Research Papers

（* denotes corresponding author）

1. Islam Ali Elhadidy, & Yongqiang Gao*. How Does Humble Leadership Stimulate Employees' Service Improvisation in Hospitality? A social information processing perspective. Kybernetes, online first (SCI)

2. Yongqiang Gao, Yumeng Nie, & Miaohan Zhang. Norm spillover? How environmental regulation in downstream industries affects upstream corporate environmental disclosure. Applied Economics, online first, (SSCI)

3. Mohamed G. Abdelkader, Yongqiang Gao*, & Ahmed A. Elamer. Board gender diversity and ESG performance: The mediating role of temporal orientation in South Africa context. Journal of Cleaner Production, 2024, 440:140728 (1-15). (SSCI)

4. Yongqiang Gao, Yumeng Nie, & Taieb Hafsi. Not all stakeholders are equal: Corporate social responsibility variability and corporate financial performance. Business Ethics, the Environment & Responsibility, 2023, 32(4): 1389-1410. (SSCI)

5. Yongqiang Gao, Yingli Wang, & Taieb Hafsi. Stock market reaction to affiliated sports teams’ performance: Evidence from China. Chinese Management Studies, 2023, 17(4): 787-807. (SSCI)

6. Yongqiang Gao, Miaohan Zhang, & Haibin Yang. Looking good in the eyes of stakeholders: Corporate giving and corporate acquisition. Journal of Business Ethics, 2023, 185(2): 375-396. (SSCI, FT50)

7. Zohaib Hussain Makhdoom, Yongqiang Gao, Xi Song, Wali Muhammad Khoso, & Zulfqar Ali Baloch. Linking environmental corporate social responsibility to firm performance: The role of partnership restructure. Environmental Science and Pollution Research, 2023, 30(16): 48323-338. (SCI)

8. Israr Ahmad, Yongqiang Gao*, & Fangguo Su, Muhammad Kamran Khan. Linking ethical leadership to followers' innovative work behavior in Pakistan: the vital roles of psychological safety and proactive personality. European Journal of Innovation Management, 2023, 26(3):755-772.（SSCI）

9. Shanta Banik, & Yongqiang Gao*. Exploring the hedonic factors affecting customer experiences in phygital retailing. Journal of Retailing and Consumer Services, 2023, 70: 103147(1-10). (SSCI, ESI高被引）

10. Idrees Liaqat, Yongqiang Gao*, Faheem Ur Rehman, Zoltán Lakner, & Judit Oláh. National culture and financial Inclusion: Evidence from Belt and Road economies. Sustainability, 2022, 14(6), 3405: 1-22. (SSCI)

11. Shanta Banik, Yongqiang Gao, & Fazlul K. Rabbanee. Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions. European Journal of Marketing, 2022, 56(1): 1-30. (SSCI)

12. Yu Chen, Xin Gu, Yongqiang Gao, & Tian Lan. Sustainability with high-speed rails: The effects of transportation infrastructure development on firms' CSR performance. Journal of Contemporary Accounting & Economics, 2021, 17(2): 1-16. (SSCI)

13. Yongqiang Gao, Haibin Yang, & Miaohan Zhang. Too bad to fear, too good to dare? Performance feedback and corporate misconduct. Journal of Business Research, 2021, 131: 1-11. (SSCI)

14. Yongqiang Gao, & Haibin Yang. Does ownership matter? Firm ownership and corporate illegality in China. Journal of Business Ethics, 2021, 168: 431-445. (SSCI, FT50)

15. Yongqiang Gao, Yingli Wang, & Miaohan Zhang. Who really cares about the environment? CEOs’ military service experience and firms’ investment in environmental protection. Business Ethics, the Environment & Responsibility (Business Ethics: A European Review), 2021, 30(1): 4-18. (SSCI, Wiley高被引)

16. Shanta Banik, & Yongqiang Gao. Status demotion in loyalty programmes: The role of perceived unfairness. Service Industries Journal, 2020, 40(3-4): 315-336. (SSCI)

17. Yongqiang Gao, & Taieb Hafsi. Does charitable giving substitute or complement firm differentiation strategy? Evidence from Chinese private SMEs. European Management Review, 2019, 16(3): 633-646. (SSCI)

18. Shanta Banik, Yongqiang Gao*, & Fazlul K. Rabbanee. Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context. Journal of Business Research, 2019, 96:125-134. (SSCI)

19. Yongqiang Gao, Haibin Yang, & Taïeb Hafsi. Corporate giving and corporate financial performance: The S-curve relationship. Asia Pacific Journal of Management, 2019, 36(3): 687-713. (SSCI)

20. Yongqiang Gao, & Taieb Hafsi. How owners matter? An examination of ownership type in corporate disaster relief giving. Canadian Journal of Administrative Sciences, 2019, 36(1): 70-83. (SSCI)

21. Xue Yang, Yuandi Wang, Die Hu, & Yongqiang Gao. How industry peers improve your sustainable development? The role of listed firms in environmental strategies. Business Strategy and the Environment, 2018, 27(8): 1313-1333. (SSCI)

22. Moazzam Abbas, Yongqiang Gao, & Sayyed Sadaqat Hussain Shah. CSR and customer outcomes: The mediating role of customer engagement. Sustainability, 2018, 10(11: 4243. (SSCI)

23. Yongqiang Gao, Dan Zhang, & Yuanyuan Huo. Corporate social responsibility and work engagement: Testing a moderated mediation model. Journal of Business and Psychology, 2018, 33: 661-678. (SSCI)

24. Israr Ahmad, & Yongqiang Gao*. Ethical leadership and work engagement: The roles of psychological empowerment and power distance orientation. Management Decision, 2018, 56(9): 1991-2005. (SSCI)

25. Yongqiang Gao, & Taieb Hafsi. Political dependence, social scrutiny, and corporate philanthropy: Evidence from disaster relief. Business Ethics: A European Review, 2017, 26(2): 189-203. (SSCI)

26. Yongqiang Gao, Jian Wu, & Taieb Hafsi. The inverted U-shaped relationship between corporate philanthropy and spending on research and development: A case of complementarity and competition moderated by firm size and visibility. Corporate Social Responsibility and Environmental Management, 2017, 24(6): 465-477. (SSCI)

27. Yongqiang Gao, & Wei He. Corporate social responsibility and employee organizational citizenship behavior: The pivotal role of ethical leadership and organizational justice. Management Decision, 2017, 55(2): 294-309. (SSCI)

28. Yongqiang Gao, Ya Lisa Lin, & Haibin Yang. What’s the value in it? Corporate giving under uncertainty. Asia Pacific Journal of Management, 2017, 34(1): 215-240. (SSCI)

29. Yongqiang Gao, Taieb Hafsi, & Xiaobin He. Business owners’ achieved social status and corporate philanthropy: Evidence from Chinese private small- and medium-sized enterprises. Journal of Management & Organization, 2017, 23(2): 277-296. (SSCI)

30. Yongqiang Gao, & Haibin Yang. Do employees support corporate philanthropy? Evidence from Chinese listed companies. Management and Organization Review, 2016, 12(4): 747-768. (SSCI)

31. Yongqiang Gao, & Taieb Hafsi. R&D Spending among Chinese SMEs: The Role of Business Owners’ Characteristics. Management Decision, 2015, 53(8):1714-1735. (SSCI)

32. Yongqiang Gao, & Taieb Hafsi. Government intervention, peers' giving and corporate philanthropy: Evidence from Chinese private SMEs. Journal of Business Ethics, 2015，132(2): 433-447. (SSCI, FT50)

33. Yongqiang Gao, & Taieb Hafsi. Competition in corporate philanthropic disaster giving: Balancing between giving timing and amount. Chinese Management Studies, 2015, 9(3):311-332. (SSCI)

34. Yongqiang Gao. Government intervention, perceived benefit, and bribery of firms in transitional China. Journal of Business Ethics, 2011(104): 175-184 (SSCI, FT45)

35. Yongqiang Gao. Philanthropic disaster relief giving as a response to institutional pressure: Evidence from China. Journal of Business Research, 2011, 64(12):1377-1382 (SSCI)

36. Yongqiang Gao. Isomorphic effect and organizational bribery in transitional China. Asian Business & Management, 2011, 10(2):233-257 (SSCI)

37. Yongqiang Gao. CSR in an emerging country: A content analysis of CSR reports of listed companies. Baltic Journal of Management, 2011(6): 263-291, (SSCI)

38. Yongqiang Gao. Mimetic isomorphism, market competition, perceived benefit and bribery of firms in transitional China. Australian Journal of Management, 2010, 35(2):203-222 (SSCI)

39. Yongqiang Gao. Corporate social performance in China: Evidence from large companies. Journal of Business Ethics, 2009(9):23-35 (SSCI, FT45)

40. Yongqiang Gao. Corporate social responsibility and consumers’ response: The missing linkage. Baltic Journal of Management, 2009(3): 269-287 (SSCI)

Representative Grants and Awards

1. Excellent Social Science Achievement Award, First prize, Wuhan City (the 11th), 2009

2. Emerald Literati Network: Highly Commended Award, 2011

3. Excellent Social Science Achievement Award, Second prize, Wuhan City (the 13th), 2014

4. Excellent Social Science Achievement Award, Second prize, Hubei Province (the 9th), 2015

5. Excellent Social Science Achievement Award, Third prize, Wuhan City (the 15th), 2017

6. Wiley Top Cited Article 2021-2022

7. ESI Highly Cited Paper 2023

Address: School of Management, Huazhong University of Science and Technology, 1037 Luoyu Road, Wuhan, Hubei Province, China