Education Background
Ph.D., Marketing, Zhejiang University, 2019-2024
B.A., Business Administration, Dalian University of Technology, 2015-2019
Overseas Visiting and Training
Visiting scholar, Gatton College of Business and Economics, University of Kentucky, 2022-2023
Courses Taught
Entrepreneurial Marketing, Social network analytics
Journal Publications
Zhou, X., *Yan, X., & Jiang, Y. (2023). Making sense? The sensory-specific nature of virtual influencer effectiveness. Journal of Marketing, 88(4), 84-106. (UTD24, FT50, ABS4*).
Yan, X., Mo T., & *Zhou X. (2023). The influence of cultural differences between China and the West on moral responsibility Judgment of virtual humans. Acta Psychologica Sinica, 56(2), 161-178.
Working Papers
Yan, X., *Zhou X., Xu H., & Chen H., “Consumer response to virtual influencers”, under review at the Journal of Consumer Psychology.
Yan, X., *Zhou X., “Consumer response to AI”, data collection in progress.
Co-Edited Books
Xinyue Zhou (2023). Friends: Understanding the Power of our Most Important Relationships. Beijing: China Machine Press.
Xinyue Zhou (2020). Psychology of Money in Everyday Life. Beijing: China Machine Press.
Xinyue Zhou (2019). Consumer Behavior. Beijing: China Machine Press.
Featured News
October 9, 2023. “Chinese scholars have made research progress in using digital human to promote consumption,” National Natural Science Foundation of China, https://www.nsfc.gov.cn/publish/portal0/tab1213/info90469.htm
Activities And Awards
Outstanding Doctoral Dissertation in Zhejiang Province 2024.06
Outstanding Graduate in Zhejiang Province 2024.05
China Scholarship Council (CSC) Award 2022.07
Best Session Paper in the 10th China Marketing International Conference (CMIC) 2022.07
Outstanding Graduate in Dalian University of Technology 2019.06
Outstanding Bachelor's Thesis 2019.06
National Scholarship 2018.11
Meritorious Winner of MCM/ICM Contest 2018.02
Outstanding Winner of Certificate Authority Cup International MCM 2017.12
